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Pluma Snippets


​Welcome to Pluma Snippets, our monthly newsletter. A collection of beauty ideas, styling tips, monthly specials, book recommendations, and local events created and compiled by salon owner, Hilda Villaverde. Included is a commentary written with a fresh perspective on living a not-so-ordinary everyday life… guaranteed to be thought provoking and inspiring.  Sign up today!

What we Know

6/1/2023

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What We Know

When you don’t know, you don’t know.
But, when you know, you can’t not know.  
                                   
A year ago, Joe was diagnosed with pancreatic cancer. We did not know the processes that would consume our lives as we dealt with options, doctors, treatments, tests, opinions, waiting, and praying. Until you are the diagnosed or the caregiver, you don’t know. We now know the dance of cancer, of worry and optimism, of listening and anticipating and of genuinely knowing how precious life feels. 
Sometimes, we don’t know until we must know and sometimes, we pretend we don’t know.                         

Listening to an interview with Dr. Zach Bush MD, a physician specializing in internal medicine and endocrinology, I, once again, came to know the function of regenerative energy in our body between our health and the food we eat. Every part of our being, from our skin, organs, skeletal, neurological and blood flow system is involved in mitochondria; the energy released during the oxidation of the food we eat and the health it provides. The role of microbiome, nutrition, hormonal balance, mindfulness, and the presence to maximize the health of our gut-skin axis, improves healthful aging, and reimagines what it means to be healthy and beautiful. The underlying foundation to beauty is wellness. We cannot pretend we don’t know our responsibility to our health. 

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Perception

5/1/2023

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When my son Ron was in High School, we witnessed a robbery in the parking lot of Target in Scottsdale. We were only a few feet away parking our car. I was driving when a black Chevy Camaro, driven by a young woman, drove up to an elderly woman pushing her grocery cart. A young man with dark hair bolted from the Chevy and shoved the elderly woman to the ground and took her purse. Quickly getting back into the car on the passenger side they sped away. The elderly woman laid on the ground. There were other witnesses as well who ran to help.

Of course, my son insisted I follow the car. I did. Immediately noticing they had removed the license plate and were driving too fast for me to catch up with them as they weaved around cars speeding in heavy traffic, we lost them. 

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A Woman for all Seasons

4/1/2023

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Death is a difficult subject. It is an experience we will all have, yet we dismiss the conversations to prepare ourselves to the inevitable time of leaving this earth.  

Growing up in our Mexican culture, the discussion of death was not a mystery to our family. Our introduction to death started as children during the holiday ‘El Día de Los Muertos’, two days, November 1 and 2, set aside to remember those who have passed before us. 

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Do You Have the Time?

3/2/2023

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Is it time?
How much time do I have to be and do what I want before I run out of time?

I’m sure we’ve all heard the query, "does a fish know it’s in water?" Google says no! A fish can’t understand water because out of it, it doesn’t survive. 

Do we know our lives depend on time, and that everything in our lives is measured by time. The time you were born, walked, drove a car, graduated, married, had children, STOP! Nothing measures a life in time as having and raising children. Today I am writing this article on the day my son Ron was born fifty-one years ago. From the day of his birth to the day I became a grandmother, twice, until today, my life has been a measurement of our lives spinning through a reality we create one timely decision after another. 

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The Price of Love ...

2/1/2023

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There is so much to love. Where do we begin? Perhaps expanding our view of love. 
My friend Bob Day sent this inspiration on the ‘Wonders’ of love: 

A class of students was asked to list what they considered to be the Seven Wonders of the world. Though there was some disagreement, Egypt’s Great Pyramids, The Taj Mahal, The Grand Canyon, The Panama Canal, The Empire State Building, St. Peter’s Basilica, and China’s Great Wall received the most votes from the students. 

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Treat, Trip, Thrilling Adventure

1/2/2023

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I met Karen Drucker twenty years ago when she entertained and inspired a group of women at a spiritual retreat I hosted along with two other ministers in Flagstaff, Arizona. Reverends Michelle Medrano and Michele Whittington and I organized and presented weekend long retreats for several years in northern Arizona. Karen was our favorite singer, entertainer for our gatherings.

Karen is a keynote speaker, retreat facilitator, singer, songwriter, and author.  She has produced twenty CD’s and written her book, Let go of the Shore, and performed throughout the country inspiring others with her songs and powerful message; live a life worth living. Once you hear Karen sing and perform, you will never forget her message…live a life worth living.           www.karendrucker.com

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Happy Holidays...

12/2/2022

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​Faith is not a vision; it is a connection.
Hope is not only a feeling; it is a commitment.
Trust is not a submission; it is a certainty.
Gratitude is not placating; it is an obligation.
Miracles are not scarce; they are abound.
Prayers are not petitions; they are comfort.
Love is not stationary; it is fluid.
Friendship is not selfish; it is a connection, commitment, certainty, obligation, abound, comfort and fluid.

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​Do it YOUR Way

11/1/2022

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I remember clearly when my son Ron first said to me, “I want to do it my way.” 
As Thanksgiving peaks around the corner, I begin thinking of the reasons why I am truly, madly, deeply, thankful. At the top, I’m thankful for being in my seventies and still able to do it my way. Finally! I can take the blame or accept the accolades equally and say, “yep, I did it my way!”  I am sure many of you reading this can relate to this statement. Aging has its benefits. 
 As the veil of pandemic uncertainty seems to be lifting, our salon has weathered the storm with a few added rays of sunshine: Samantha’s baby Elaina, a sweet blessing; an extra pair of hands at Pluma, our Beverly is back; new clients to the salon; and gratitude for our clients who stayed and kept us going for the past two years for whom we are absolutely thankful. You stayed and together we did it your way, our way, and their way. 

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Walking

9/30/2022

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​A friend sent me an email with a humorous look at walking. It started me laughing and then thinking about the word walking. I will share her email at the end. But first, the obvious benefits of walking from the Mayo Clinic Staff: Maintain a healthy weight and lose body fat. Prevent or manage various conditions; including heart disease, stroke, high blood pressure, cancer and type 2 diabetes. Improve cardiovascular fitness, strengthen bones and muscles. Improve muscle endurance, increase energy levels, improve mood, cognition, memory and sleep. Recover balance and coordination, strengthen immune system and reduce stress and tension.

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A Life worth Living ...

9/1/2022

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​At the age of 17, in my junior year of high school in Ajo, Arizona, my goal was to attend cosmetology school in Phoenix. A year later and a month before my senior graduation, I knew I did not have the funds I needed and withdrew my application in a letter to the school. Fortunately for me, in their reply, I received a full scholarship to the cosmetology school. How well I remember my gratitude for the gift of a career that would sustain me for a lifetime. 

The beauty industry has taught me the value of relationships, the benefits of education, the skills of technology, management, patience and competence. Although it is certainly a work in perpetual progress, because of the scholarship, I have lived a life worth living. 

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    Author

    Hilda Villaverde is the owner manager and stylist at Pluma Designs, a hair salon studio in Scottsdale, AZ.  A recognized public speaker, Hilda earned her Doctorate in Religious Studies with a minor in Pastoral Counseling from Emerson Institute. 

    She is the author of ten published books, including her newest book in the Living Brave series; Living Brave...Women In Business, Compelling Stories of How ONE Can Make a Difference. 
    ​www.livingbrave.net

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  • Team Pluma
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  • Call 480-922-9315
    • Hours
    • Our Location
    • Contact Us
    • Request Appointment
    • Request Consultation
  • Books
    • Living Brave
    • Dear Son Dear Mom