PLUMA DESIGNS
  • Team Pluma
  • Services
    • Salon Services
    • Pluma Styles
    • Styling Tips
    • Testimonials
  • Products
  • Pluma Snippets
    • The Snippets Blog
    • Newsletter Sign-Up
  • Call 480-922-9315
    • Hours
    • Our Location
    • Contact Us
    • Request Appointment
    • Request Consultation
  • Books
    • Living Brave
    • Dear Son Dear Mom

Pluma Snippets


​Welcome to Pluma Snippets, our monthly newsletter. A collection of beauty ideas, styling tips, monthly specials, book recommendations, and local events created and compiled by salon owner, Hilda Villaverde. Included is a commentary written with a fresh perspective on living a not-so-ordinary everyday life… guaranteed to be thought provoking and inspiring.  Sign up today!

I am my Mother's Daughter

5/2/2025

0 Comments

 
If you have enjoyed reading my previous books, I invite you to consider my latest offer, available on Amazon.com May 1, 2025. 

My mother was my best friend, confidante and inspiration. An unassuming, uneducated woman, she exuded a remarkable confidence bestowed only to those whose faith continues to flourish despite disturbing circumstances. The book, titled, I Am My Mother's Daughter - A Heritage Memoir of Resilience, Devotion, and Transformation, is a collection of her stories, and the journey we forged together as mother and daughter. 

“In this powerful heartfelt memoir and tribute to motherhood, Dr. Hilda Villaverde journeys deep into the Latina experience of la familia by retracing the life of her mother, Maria Parra Villaverde-Ramirez. The author shares profound lessons in unconditional love shining through Maria’s encounters with multicultural transitions in her adopted country of the United States, abuse in her home and neighborhoods, and raising four children in an environment of scarce resources. 
​
Her family’s connection with spirits and ancestors adds a layer of mystery and wonder which results in a rich exploration of cultural heritage and spiritual bonds transcending materiality. Maria’s creativity and grace in the face of fear and adversity will inspire you. And her fierce care of her children and friends through great challenges will bring you hope and healing.
​If you like to wonder at the inexplicable, revel in redemption stories, and believe in the power of a mother’s love, this book will fascinate you and warm your heart.” -Ann Videan

For Amazon rating purposes, I ask you to purchase I Am My Mother's Daughter today from Amazon.com. Thank you so much.

With love and appreciation,
Hilda 
0 Comments

Medical Gratitude

4/3/2025

0 Comments

 
Forty years ago, I was introduced to Holistic Medicine, an approach to healthcare emphasizing the well-being of the whole person, considering the physical, mental, emotional, and spiritual aspects. It aims to treat the underlying causes of health issues rather than just symptoms. 

Holistic medicine often incorporates natural remedies such as herbal supplements, acupuncture, massage therapy, counseling, energy work, meditation, traditional medicine and encourages patients to take an active role in their health by making informed decisions mentally and emotionally. The directive to change your thinking and pay attention to your feelings for optimal health is a strong consideration toward wellbeing in Holistic Medicine. 
​
Amazingly, a positive view of life could be the most important shift toward health. One such activity is writing a gratitude list daily. This simple writing exercise not only implements mental and emotional wellness, (thinking and feeling) it also links the spiritual aspect of Holistic Medicine; recognizing each one of us is connected to universal nourishing energy and the collective consciousness of health, our spiritual birthright…if we choose.  

Read More
0 Comments

​Sex, Drugs, and Rock and Roll. . . still the American Dream

3/2/2025

0 Comments

 
The phrase "Sex, Drugs, and Rock and Roll" originated from a 1977 song popularized by Ian Dury, an English singer, songwriter, and actor who rose to fame in the 1970s. Americans embraced Dury’s call for the dream of living with plenty of sex, drugs and rock and roll.
​
Personally, I’m glad to be at the age when no one expects me to talk about sex. And the thing I know about drugs, is that I don’t take any. As for Rock and Roll, if it’s too loud and aggressive, it spoils my equilibrium of sensible thinking. Although occasionally, I enjoy Lite Rock Music as a treasured memory back to the ‘good old days’ of singing and dancing, recalling how my body could move with that kind of flexibility and durability; the attributes I’m still trying to maintain through Meditation, Pilates and Chair Yoga. 

Read More
0 Comments

​Don't Worry. . . . be Happy, and Have a Plan!

2/3/2025

0 Comments

 
​Don't Worry. . . . be Happy, and Have a Plan!

One thing we know for sure is that one must pursue happiness. Although we all know people who are happy most of the time, bad things happen to all, and happiness can change into doubt and worry in an instant. The difference between happy people is in the duration of time they spend in happiness, in contrast to disappointment and worry, and unhappy. 

Making a plan means being intentional. Happiness doesn’t just happen, it requires intentionality, at least with adults. Children are mostly happy, but it’s the ups and downs of life’s challenges and disappointments, and joys and accomplishments that are at the heart of human progression and character-building, and the development of the tug of war between happiness or worry. We tend to doubt when things are going well for us for too long. And we allow the ‘dark passenger’ of worry to stay with us for too long. Like visitors who overstay their visit. We can close the door and say enough. 

Read More
0 Comments

​Yes is a Verb

1/1/2025

0 Comments

 
Happy New Year! Another year ahead of us to explore, create, experience, and decide how we will live the days forward.

One thing we know for sure in the following year is that some things coming our way we will not be able to control, but we can decide how to respond to them. My grandson Finn, who is now six, went through a stage for a couple of years when every answer to any question was No. Would you like to go to the park? No. Would you like to eat this? No. Would you like to play with this or do that? No. Thank goodness he’s growing out of his No phase. During last month’s Thanksgiving family gathering, I noticed a change in his response to questions from No to Yes. 

Read More
0 Comments

​Right Here Right Now

12/3/2024

0 Comments

 
​Wishing each of you the happiest of holidays as we begin the festive and religious month of December. May you enjoy every moment of celebrating, recalling previous holidays and creating new memories with friends and family, right here and right now. 
​
In my late thirties, I had a group of girlfriends who began exploring a variety of spiritual viewpoints. We had fallen away from our childhood religious beliefs and were searching for a new perspective and connection with God. We attended a variety of churches and workshops and listened to the latest and greatest speakers on personal growth and enlightenment. The 80's and 90's were saturated with self-proclaimed gurus and teachers all professing a path to self-realization, spiritual awakening, and reaching the pinnacle of a happy life. 

Read More
0 Comments

​Every Journey Deserves a Great Story

11/2/2024

0 Comments

 
My siblings and I have a list of endearing qualities to describe our mother. At the top of mine would be her storytelling acumen. As young children, without radio, television, computers or our mother’s ability to read, listening to her stories entertained, educated and informed us of our heritage and ancestors whose lives we proceeded. 
One such story was only a tale to our young ears, until as adults we discovered an ancestral connection we did not expect or could have imagined.  

 In the town of San Juan Capistrano, California stands a small adobe home, constructed sometime in the 1840s.  The Parra Adobe is an area historical site, and is the former residence of farmer Miguel Parra, whose family migrated from Spain to Mexico between the 1500s to the 1600s. In the 1800s the Parra family migrated from Sonora, Mexico to San Juan Capistrano, California. 

Read More
0 Comments

Systems that work

10/1/2024

0 Comments

 
The solar system has one star, eight planets, five officially named dwarf planets, hundreds of moons, thousands of comets, and more than a million asteroids. In a similar vein, no one organ of the body acts alone, regulation of body health cannot occur without the cooperation of the integumentary, lymphatic, respiratory, endocrine, nervous, immune, respiratory, musculoskeletal, gastrointestinal, and cardiovascular system. Plants, Animals, Minerals, Water and the Seasons are systems coordinated within each other and upon each other as the essential process of evolution for life on Earth. 

I hadn’t given ‘Systems’ much thought. I took it for granted and assumed that things worked out on their own randomly.  Until twenty-seven years ago, after being in the beauty industry for twenty-nine years and was ready to quit my profession. I had become highly sensitive to most hair products and my hands were hurting, swollen and bleeding. Fortunately for me, through a conversation with my beauty supply consultant, I was introduced to Eufora. 

Read More
0 Comments

Who are you?

9/1/2024

0 Comments

 
The phrase "know thyself" is attributed to several people, including Socrates, Aristotle, Lao Tzu, and each one of us when we’re not sure why we do what we do. 

Socrates believed that philosophy – the love of wisdom – was the most important pursuit above all else. Aristotle taught that knowing yourself is the beginning of all wisdom and Lao Tzu stated that knowing others is intelligence; knowing yourself is true wisdom, mastering others is strength, mastering yourself is true power.

Read More
0 Comments

Standing on the Corner in Winslow, Arizona

8/1/2024

0 Comments

 
Recently, my friend Mary Beth and I took a one-day road trip to Winslow, Arizona to "stand on the corner of Winslow Arizona," a public spot established in 1999 commemorating the song "Take it Easy" written by Jackson Browne and Glenn Frey and recorded by the Eagles. (We’re at that age that we remember the song)
Both of us are busy in our lives with work, family, friends, and maintaining our physical, mental and emotional wellbeing; it’s a full-time job. Every year we set aside a day to do something special with each other for our birthdays. This trip to Winslow, we were observing my delayed birthday celebration. On our three-hour drive on the B-Line Highway going through Payson, Pine and nearing our destination, an awareness of Other-Centered consciousness entered my mind. It was a light-bulb moment of wakefulness and gratitude. 

During one of our many conversations, Mary Beth was re-counting a recent trip she had and was describing the people she met. In her calm and descriptive manner of talking, detailing the events, and discussions she experienced, the light-bulb moment came when I realized how thoroughly she captured people’s lives. As if I had never noticed before, on this day, clearly, I heard the difference between a Self-Centered or Other-Centered person. One is either centered on the self or centered on others. It is a skill Mary Beth has developed in being Other Centered when she captures the lives of others and remembers them in an interesting retelling of the experience. She is interested and it becomes interesting. 

Read More
0 Comments
<<Previous

    Author

    Hilda Villaverde is the owner manager and stylist at Pluma Designs, a hair salon studio in Scottsdale, AZ.  A recognized public speaker, Hilda earned her Doctorate in Religious Studies with a minor in Pastoral Counseling from Emerson Institute. 

    She is the author of ten published books, including her newest book in the Living Brave series; Living Brave...Women In Business, Compelling Stories of How ONE Can Make a Difference. 
    ​www.livingbrave.net

    Archives

    May 2025
    April 2025
    March 2025
    February 2025
    January 2025
    December 2024
    November 2024
    October 2024
    September 2024
    August 2024
    July 2024
    June 2024
    May 2024
    April 2024
    March 2024
    February 2024
    January 2024
    December 2023
    November 2023
    October 2023
    September 2023
    August 2023
    July 2023
    June 2023
    May 2023
    April 2023
    March 2023
    February 2023
    January 2023
    December 2022
    November 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    July 2020
    June 2020
    April 2020
    March 2020
    January 2020
    December 2019
    November 2019
    October 2019
    September 2019
    August 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    November 2018
    June 2018
    October 2017
    September 2017

    Categories

    All

    RSS Feed

HOURS
Monday - Saturday 8am to 5pm
Stylist availability varies.
Call 480-922-9315
Let's Get Social !
CONTACT US
Picture
7000 Shea Boulevard, ​Suite 1607
Scottsdale, AZ 85254

480-922-9315

    Sign up for Snippets Monthly Newsletter

Subscribe to Newsletter

©2025 Pluma Designs Hair Studio, Scottsdale, AZ. All rights reserved.
Site powered by GET WEB Get Going!
  • Team Pluma
  • Services
    • Salon Services
    • Pluma Styles
    • Styling Tips
    • Testimonials
  • Products
  • Pluma Snippets
    • The Snippets Blog
    • Newsletter Sign-Up
  • Call 480-922-9315
    • Hours
    • Our Location
    • Contact Us
    • Request Appointment
    • Request Consultation
  • Books
    • Living Brave
    • Dear Son Dear Mom