It's the Little Things

Rarely do I enjoy television commercials. But the Volvo EX30 – "It’s the little things" commercial captured my interest and stirred my emotions. 
It highlights a dad and his daughter doing the little things in life. The music, words to a song, and an expert filming of expressions on faces become relatable, and at the end, the words ‘It’s the little things that mean a lot’ win you over. And you want to run out and purchase a Volvo. Or at least I did…. but I didn’t. I’ll keep my car. 
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My son Ron is in the commercial/film industry in Hollywood and has been for twenty years. I know for a fact that attention to detail, the little things, is imperative when filming and creating an emotional connection to the product and characters in a film or commercial and with the viewers/consumers…. making it all relatable, accessible, and attainable.  It’s the little things that mean a lot.  

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