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Experience ​Pluma

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Welcome to Pluma Designs!
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​Welcome to Pluma Designs. I am Hilda Villaverde owner and manager of a unique boutique salon in the heart of Scottsdale, Arizona. Our Mission Statement is to create lasting beautiful days in every client’s life through healthy, gorgeous hair. We anticipate, listen, connect, and deliver results through continuous education and by listening to your needs.  
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We start with what you want and give you 100% of what we do… hair!
Meet the Amazing Pluma Team!

​Welcome to Pluma Designs!

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​Welcome to Pluma Designs. I am Hilda Villaverde owner and manager of a unique boutique salon in the heart of Scottsdale, Arizona. Our Mission Statement is to create lasting beautiful days in every client’s life through healthy, gorgeous hair. We anticipate, listen, connect, and deliver results through continuous education and by listening to your needs.  

We start with what you want and give you 100% of what we do…..hair!
Meet the Amazing Pluma Team!

Pluma Design Style Videos

Product Highlight of the Month

Eufora Product of the Month
Beautifying Elixirs Hydrating Masque ​

​Please ask us about other Eufora Products you will love!
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​Tip Bit of the Month

Eufora Product of the Month  - December is our month of giving. All Eufora Products are on Special with 20% Savings to our Clients. Thank you for another year with us. ​
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Snip Tip:
Phoenix is ranked 5th in US for bad hair days. Laura Sepulveda wrote in the Arizona Republic," If you live in Phoenix, you may be more likely to have bad hair days more often than in most parts of the country, a recent study suggests."
An analysis by beauty scheduling software Goldie assessed environmental conditions affecting hair health across major U.S. cities to determine which cities are the worst for hair care. The study evaluated each city based on factors including wind speed, humidity, and water hardness. Then, analysts determined a score for each city and ranked them according to where people have the highest likelihood of a bad hair day.
According to Ian Stribling, general manager at Goldie, the city's place on the ranking was especially due to a high UV index and water hardness. According to Goldie analysts, Arizona's dry desert air can make hair more manageable but also more prone to dryness and frizz.
Though Phoenix residents may benefit hair wise from an overall lack of rainfall and few muggy days a year, the city is still characterized by high temperatures. With an average UV index of 6.08, and a water hardness of 432 PPM, Phoenix residents are more prone to having frizzy, brittle hair, according to Goldie.
How can you protect your hair from environmental damage? According to Stribling, incorporating simple practices into your routine can help you maintain healthy and shiny-looking hair — no matter where you live. Here are some simple tips from Stribling to keep your hair healthy in Phoenix's environment:
Wear a hat and use a heat protectant to guard your hair against UV rays.
Shield your hair from the wind using a scarf.
To combat Phoenix's hard water, use a clarifying shampoo and consider a shower filter.
Choose antifrizz products, especially on humid days.

Eufora Products such as Thermal Defense heat protectant, Urgent Repair Shampoo, a clarifying shampoo and Tame an antifrizz finishing spray are recommended along with a weekly treatment of Beautifying Elixirs Hydrating Masque. Ask us at Pluma for your perfect recipe to combat dry hair. 
Ordering Eufora Products : Order directly with our code
Eufora is making it possible for you to order directly by using our salon code. Go to eufora.net, find the products of your choice, and enter our salon code, EUFOR264, when placing your order. Please contact Hilda if you have any questions.
Our Product Lines

A Boutique Hair Studio

In stunning Scottsdale, AZ
​Pluma Designs is a boutique hair studio nestled in stunning Scottsdale, Arizona. We have thoughtfully worked to create an intimate salon environment that focuses completely on our clients and their individual needs.
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Hours
Monday thru Saturday
8:00am to 5:00pm
Stylist availability varies.

​Salon Services

Women
Cut & Blow Dry
​Up-Dos
Highlights
Waves & Texture
Cut & Color
Men
Cut & Dry
Highlights & Cut

Waxing Services
View All Services

A Perfect Partnership!

The Dr. Hilda Villaverde Hairstylist Scholarship Endowment
Donate Online
www.gatewaycc.edu/giving-gateway/dr-hilda-villaverde-scholarship
Click Here to Donate Online
Donate By Check
Payable to:
Mail to:
Maricopa Community Colleges Foundation
GateWay Community College
108 N 40th Street
Phoenix, AZ 85034

​CALL FOR APPOINTMENT
Call 480-922-9315

REQUEST A FREE CONSULTATION
Schedule Today!

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Meet Team Pluma

​Pluma Designs is happy to introduce Team Pluma – talented stylists, working together, with a strong commitment to excellent customer service and professionalism.
Meet Team Pluma

Join Our Team at Pluma Designs

Commission or Rental – Committed and Passionate licensed hairstylist to join our salon team.

We are a positive group of women empowering one another….We believe in continual education and we use the best, organic base, quality products available.  We are an exclusive Eufora Salon – Hair Care, Styling, and Color Line.
CALL FOR INFORMATION
Call 480-922-9315
CONTACT VIA eMAIL
eMail Hilda Villaverde
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Living Brave - Stories That Inspire

Come Along On a Life-Changing Journey with Co-Authors Hilda & Mary Beth! 
​Living Brave is a vibrant series of books that feature inspiring life experiences from which we can all learn and grow.
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​Within the Living Brave Series of books we have brought forth the concept of women lifting others through sharing their stories of living bravely.
The Living Brave Book Series
Visit the Living Brave Website

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Living Brave Website
Living Brave. . .Finishing Strong is the fourth book of the Living Brave series.  Dr. Hilda Villaverde and Mary Beth Stern share the life journeys of 45 women, ages 7 – 95.  They present  these women’s lives as a progression through four quarters of life, asking those in each stage to share their evolution as they have grown, changed and progressed, not despite their challenges and successes, but because of.   Each story reflects that persistence and resilience are the secrets to finishing strong.  You will experience that each contributor not only observes life, but is a willing participant.  I assure you that with each story, each quarter, you will be eager to go on to the next as you will most likely be reflecting on your own experiences.  At the end of the book you will be glad you came.

Welcome to "Snippets", the Pluma Newsletter

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"Snippets" is the monthly newsletter authored by Hilda Villaverde, owner and manager of Pluma Designs. Full of styling tips, monthly specials, book club recommendations and great inspiration, Snippets is always a joyous read. Sign up today!
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Download this Month's Snippets!
Read More Snippets!
Subscribe to Snippets!
HOURS
Monday - Saturday 8am to 5pm
Stylist availability varies.
Call 480-922-9315
Let's Get Social !
CONTACT US
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7000 Shea Boulevard, ​Suite 1607
Scottsdale, AZ 85254

480-922-9315

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  • Team Pluma
  • Services
    • Salon Services
    • Pluma Styles
    • Styling Tips
    • Testimonials
  • Products
  • Pluma Snippets
    • The Snippets Blog
    • Newsletter Sign-Up
  • Call 480-922-9315
    • Hours
    • Our Location
    • Contact Us
    • Request Appointment
    • Request Consultation
  • Books
    • Living Brave
    • Dear Son Dear Mom