​​Hilda began her distinguished career in hairstyling at the age of eighteen. Over the years, she has attended classes, certification and master’s programs with a variety of companies including Goldwell, Redken, Matrix, Framesi, Vidal Sassoon, and most recently Eufora International. 

​Hilda Villaverde

​In 1995 she launched her personal endeavor Pluma Designs in Scottsdale and in March 2011 expanded the space into the creative and educational studio it is today. The salon is a relaxing, tranquil, yet energetic place where warmth, friendliness and lively conversation abound!

Hilda holds a Doctorate in Religious Studies from Emerson Institute with a minor in Pastoral Counseling. As an author she has written and published seven books, including the Living Brave Series. She is a respected stylist, sought after educator and leader in the business.

An Inspired Team

Pluma Designs is happy to introduce Team Pluma – talented stylists, working together, with a strong commitment to excellent customer service and professionalism. ​We are completely dedicated to our clients and our craft! Team Pluma regularly attends advanced education events through our brand partner, Eufora. This keeps our team connected, inspired and ready to deliver the style and service you deserve!

Mary Petrich

Creativity is the driving force in Mary's life, both in her career as a stylist and as a musician. A stylist by day, Mary has been working with clients and their hair for 20 years specializing in color and cutting. Known as a great listener with an artistic eye, she is also devoted to education and continues to attend the the Eufora Advanced Training Programs.
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Mary has been a performing musician for most of her life, accomplished in both the jazz and classical worlds. Check out her site and sign up for her calendar at www.marypetrich.com.

​Terri Edwards

Terri joins the talented staff of Pluma Design with over 30 years of professional stylist experience. Within her tenure as a stylist, she has excelled with an educational approach to cut, color and fashion to ensure customers' desires are translated into beautiful results. Terri has been a salon owner for a majority of her career and understands that customer loyalty and quality work is what it takes to make a business successful. It is the love of cutting that portrays her skills. Her passions include transforming a customer beyond their personal expectations, helping students of cosmetology grow and participating in the fight against Breast Cancer to move it to the next level.

Halie Moyer

Halie's journey into the world of cosmetology has been anything but straight and narrow. Although art has always been her core strength, she studied business for two years at Arizona State University. As a student, she worked as a youth archery instructor, web support agent, banker, and a server. Finding herself in the customer service realm, it became clear to Halie she needed a career in directly serving others. Ultimately, she made the leap from the standard four-year institutional degree to the artistic expression of cosmetology and received her license as a hairstylist.
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Prepared with an eccentric personality and vibrant soul, Halie has a creative eye for color, combined with a detailed mind, she achieves a great finished look and style. She plans to continue her education by attending technique specific classes and advanced trainings in product knowledge and aspires to becoming a master colorist and extension specialist. Working in an Education-Based salon studio assures Halie her passion for enhancing beauty in every client is accomplished with the tools and knowledge she desires.

Samantha Nisan

Samantha has always had a passion for haircare and the Beauty Industry. Growing up in a household of hairstylists, her two sisters are stylists and salon owners and have been in the industry for over 20 years. Sharing their knowledge with Samantha, she grew fond of the idea of someday becoming a professional hairstylist herself. She styled hair for friends and family for over 10 years until finally deciding to take her natural talent of working with hair and an eye for color and obtained her license. Her goal is to become a master hair cutter and an exceptional colorist. She appreciates working in a salon where technical education, product knowledge, and awareness of current hair trends are emphasized and encouraged. Samantha also realizes the value of working in a salon specializing with organic based hair care products. The health of the hair and body are an important consideration to her.
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Samantha is married and has two wonderful sons, Jacob and Jonathan. In her free time she enjoys family time and enjoys outdoor activities.

DO YOU HAVE A FRIEND THAT'S LOOKING FOR A TALENTED STYLIST?

Send them to Team Pluma! When our loyal salon clients refer a new client to Pluma we gift a Eufora product to the referring client at their next appointment. We even reward our clients for each new client they send our way; in fact some of our clients have accumulated the entire line of Eufora products! So refer a friend to the talented team at Pluma Designs and reap the rewards today!