​​Hilda began her distinguished career in hairstyling at the age of eighteen. Over the years, she has attended classes, certification and master’s programs with a variety of companies including Goldwell, Redken, Matrix, Framesi, Vidal Sassoon, and most recently Eufora International. 

​Hilda Villaverde

​In 1995 she launched her personal endeavor Pluma Designs in Scottsdale and in March 2011 expanded the space into the creative and educational studio it is today. The salon is a relaxing, tranquil, yet energetic place where warmth, friendliness and lively conversation abound!

Hilda holds a Doctorate in Religious Studies from Emerson Institute with a minor in Pastoral Counseling. As an author she has written and published ten books, including the Living Brave Series. She is a respected stylist, sought after educator and leader in the business.

An Inspired Team

Pluma Designs is happy to introduce Team Pluma – talented stylists, working together, with a strong commitment to excellent customer service and professionalism. ​We are completely dedicated to our clients and our craft! Team Pluma regularly attends advanced education events through our brand partner, Eufora. This keeps our team connected, inspired and ready to deliver the style and service you deserve!

Samantha Nisan

Samantha has always had a passion for haircare and the Beauty Industry. Growing up in a household of hairstylists, her two sisters are stylists and salon owners and have been in the industry for over 20 years. Sharing their knowledge with Samantha, she grew fond of the idea of someday becoming a professional hairstylist herself. She styled hair for friends and family for over 10 years until finally deciding to take her natural talent of working with hair and an eye for color and obtained her license. Her goal is to become a master hair cutter and an exceptional colorist. She appreciates working in a salon where technical education, product knowledge, and awareness of current hair trends are emphasized and encouraged. Samantha also realizes the value of working in a salon specializing with organic based hair care products. The health of the hair and body are an important consideration to her.
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Samantha is married and has two wonderful sons, Jacob and Jonathan and a lovely baby girl. In her free time she enjoys family time and enjoys outdoor activities.

Beverly Barre'

Beverly Barre` has been a resident of Phoenix for 50 years. She owned, managed and worked as a successful hairstylist for two-generations of clients in her salon, specializing in haircutting and styling, color, perms and esthetics.

The concept of health and beauty as a lifestyle has been a major theme and passion for Beverly in her personal and professional life. She states, “I have a commitment to the beauty way and live it through maintaining body, mind and spirit as a daily choice for a healthy and beautiful life.”
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Beverly is a proud mother of two and grandmother of four. 

At Pluma Designs, Beverly is our extra pair of hands. Her spirit and love for the beauty industry  is contagious and her welcoming smile brightens our day!

Geraldine Bullock

Geraldine Bullock was born and raised in the fashion and beauty industry in Honduras, C.A. Her father was a tailor in which clothes and beauty went hand in hand. As a teenager her family relocated to New York City where she began her studies in accounting. To further her education, she moved to Phoenix, Arizona to attend DeVry University, where she obtained her Bachelor of Science in Accounting. 

After working as an entrepreneur for twelve years, Geraldine desired to reenter the fashion and beauty industry. Once again, she broadened her education and attended Penrose Academy in Scottsdale and completed their cosmetology program. During her course of study at the school, she worked in several of their runway shows and developed a constant rebooking clientele. 

Geraldine has a natural talent for hair. With her interpersonal skill of listening, a sense of fashion, and a warm and caring nature, she is a great asset to our Pluma Team. We are delighted to welcome her to our salon. 

DO YOU HAVE A FRIEND THAT'S LOOKING FOR A TALENTED STYLIST?

Send them to Team Pluma! When our loyal salon clients refer a new client to Pluma we gift a Eufora product to the referring client at their next appointment. We even reward our clients for each new client they send our way; in fact some of our clients have accumulated the entire line of Eufora products! So refer a friend to the talented team at Pluma Designs and reap the rewards today!