​​Hilda began her distinguished career in hairstyling at the age of eighteen. Over the years, she has attended classes, certification and master’s programs with a variety of companies including Goldwell, Redken, Matrix, Framesi, Vidal Sassoon, and most recently Eufora International. 

​Hilda Villaverde

​In 1995 she launched her personal endeavor Pluma Designs in Scottsdale and in March 2011 expanded the space into the creative and educational studio it is today. The salon is a relaxing, tranquil, yet energetic place where warmth, friendliness and lively conversation abound!

Hilda holds a Doctorate in Religious Studies from Emerson Institute with a minor in Pastoral Counseling. As an author she has written and published ten books, including the Living Brave Series. She is a respected stylist, sought after educator and leader in the business.

An Inspired Team

Pluma Designs is happy to introduce Team Pluma – talented stylists, working together, with a strong commitment to excellent customer service and professionalism. ​We are completely dedicated to our clients and our craft! Team Pluma regularly attends advanced education events through our brand partner, Eufora. This keeps our team connected, inspired and ready to deliver the style and service you deserve!

Samantha Nisan

Samantha has always had a passion for haircare and the Beauty Industry. Growing up in a household of hairstylists, her two sisters are stylists and salon owners and have been in the industry for over 20 years. Sharing their knowledge with Samantha, she grew fond of the idea of someday becoming a professional hairstylist herself. She styled hair for friends and family for over 10 years until finally deciding to take her natural talent of working with hair and an eye for color and obtained her license. Her goal is to become a master hair cutter and an exceptional colorist. She appreciates working in a salon where technical education, product knowledge, and awareness of current hair trends are emphasized and encouraged. Samantha also realizes the value of working in a salon specializing with organic based hair care products. The health of the hair and body are an important consideration to her.
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Samantha is married and has two wonderful sons, Jacob and Jonathan and a lovely baby girl. In her free time she enjoys family time and enjoys outdoor activities.

Carol Hartman

Carol Hartman is a 3-state licensed experienced hairstylist and business owner. Over the past 30 years she has owned and operated three Salon Spas and placed 1st as an International Award-Winning Hair Stylist & Colorist from L.A. Styles Salon & Spa in Newport Beach, CA. 
She was featured in Allure Fashion Magazine, a premier American women’s beauty magazine, for her Salon-Spa Product Line, L. A. Styles.

Carol continues to love and enjoy the beauty industry from Pennsylvania to California and now in Scottsdale, Arizona. She is intent in furthering her education with up-to-date hair trends, color, hair shaping, formal styles, perms and body-waves, including styling for thinning hair pieces. Carol is an outstanding member of her profession with many years of experience and a varied background, providing her with an excellent perspective on how best to serve her clients.

You may text Carol at 267-218-5470 for a complementary first -time consultation.
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We are thrilled to welcome Carol to the Pluma Design Team.

Ruby Cabrera

Ruby Cabrera is the youngest of six daughters. At the age of 21, she made the toughest decision of her young life to move from Pomona, California to Phoenix, Arizona to live on her own. Buying a one-way ticket on a Greyhound bus, on a random day in 2019, she chose to restart her life from scratch in a new city.

Initially she worked in a variety of jobs until she registered to attend cosmetology school, where she could accomplish her long-time desire to someday become a successful hairstylist.

She says she is ‘more than ever grateful’ to be part of the Pluma Designs Family. As our new apprentice, with her course work behind her, we are grateful to Ruby for her insatiable desire for continual education and her natural talent with hair. 

Beverly Barre'

Beverly Barre` has been a resident of Phoenix for 50 years. She owned, managed and worked as a successful hairstylist for two-generations of clients in her salon, specializing in haircutting and styling, color, perms and esthetics.

The concept of health and beauty as a lifestyle has been a major theme and passion for Beverly in her personal and professional life. She states, “I have a commitment to the beauty way and live it through maintaining body, mind and spirit as a daily choice for a healthy and beautiful life.”
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Beverly is a proud mother of two and grandmother of four. 

At Pluma Designs, Beverly is our extra pair of hands. Her spirit and love for the beauty industry  is contagious and her welcoming smile brightens our day!

DO YOU HAVE A FRIEND THAT'S LOOKING FOR A TALENTED STYLIST?

Send them to Team Pluma! When our loyal salon clients refer a new client to Pluma we gift a Eufora product to the referring client at their next appointment. We even reward our clients for each new client they send our way; in fact some of our clients have accumulated the entire line of Eufora products! So refer a friend to the talented team at Pluma Designs and reap the rewards today!