Geraldine Bullock
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Geraldine Bullock was born and raised in the fashion and beauty industry in Honduras, C.A. Her father was a tailor in which clothes and beauty went hand in hand. As a teenager her family relocated to New York City where she began her studies in accounting. To further her education, she moved to Phoenix, Arizona to attend DeVry University, where she obtained her Bachelor of Science in Accounting.
After working as an entrepreneur for twelve years, Geraldine desired to reenter the fashion and beauty industry. Once again, she broadened her education and attended Penrose Academy in Scottsdale and completed their cosmetology program. During her course of study at the school, she worked in several of their runway shows and developed a constant rebooking clientele. Geraldine has a natural talent for hair. With her interpersonal skill of listening, a sense of fashion, and a warm and caring nature, she is a great asset to our Pluma Team. We are delighted to welcome her to our salon. |
Italian Hair Creativity Since 1945
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For 70 years Framesi has been developing innovative products and services that nourish the creativity of hairstylists over the world. Made in Italy, Framesi Hair Color offers vibrant, long lasting shades with remarkable shine.
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Save the Date !
A Perfect Partnership!
The Dr. Hilda Villaverde Hairstylist Scholarship Endowment
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Dr. Hilda Villaverde has established the first-ever endowed scholarship for hair styling students at GateWay Community College. The endowment coincides with Hilda's 50th year as a hair stylist and the scholarship will ensure that her legacy lives on for the next 50 years and more!
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Serving more than 11,000 students each year on four campuses, GateWay is recognized for preparing students for some of the highest paying jobs without a four-year degree. GateWay offers more than 160 degree, certificate, trade, technical and workforce training programs, many not offered anywhere else in the state.
As one of ten colleges within the Maricopa Community Colleges district, GateWay is the HUB for apprenticeship and trade programs. GateWay graduates contribute more than $19 million a year to the local economy each year. |
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Donate By Check
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Save the Date !
Beverly Barre'
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Beverly Barre` has been a resident of Phoenix for 50 years. She owned, managed and worked as a successful hairstylist for two-generations of clients in her salon, specializing in haircutting and styling, color, perms and esthetics.
The concept of health and beauty as a lifestyle has been a major theme and passion for Beverly in her personal and professional life. She states, “I have a commitment to the beauty way and live it through maintaining body, mind and spirit as a daily choice for a healthy and beautiful life.” Beverly is a proud mother of two and grandmother of four. At Pluma Designs, Beverly is our extra pair of hands. Her spirit and love for the beauty industry is contagious and her welcoming smile brightens our day! |
NHL Med Aesthetics
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Hilda's Before and After Photos after 90 days of
working with NHL Med Aesthetics 
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Hilda speaks about Hair Loss and the NHL Med Aesthetics in this informative video.
Carol Hartman
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Carol Hartman is a 3-state licensed experienced hairstylist and business owner. Over the past 30 years she has owned and operated three Salon Spas and placed 1st as an International Award-Winning Hair Stylist & Colorist from L.A. Styles Salon & Spa in Newport Beach, CA.
She was featured in Allure Fashion Magazine, a premier American women’s beauty magazine, for her Salon-Spa Product Line, L. A. Styles. Carol continues to love and enjoy the beauty industry from Pennsylvania to California and now in Scottsdale, Arizona. She is intent in furthering her education with up-to-date hair trends, color, hair shaping, formal styles, perms and body-waves, including styling for thinning hair pieces. Carol is an outstanding member of her profession with many years of experience and a varied background, providing her with an excellent perspective on how best to serve her clients. You may text Carol at 267-218-5470 for a complementary first -time consultation. We are thrilled to welcome Carol to the Pluma Design Team. |
Ruby Cabrera
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Ruby Cabrera is the youngest of six daughters. At the age of 21, she made the toughest decision of her young life to move from Pomona, California to Phoenix, Arizona to live on her own. Buying a one-way ticket on a Greyhound bus, on a random day in 2019, she chose to restart her life from scratch in a new city.
Initially she worked in a variety of jobs until she registered to attend cosmetology school, where she could accomplish her long-time desire to someday become a successful hairstylist. She says she is ‘more than ever grateful’ to be part of the Pluma Designs Family. As our new apprentice, with her course work behind her, we are grateful to Ruby for her insatiable desire for continual education and her natural talent with hair. |
Mary Petrich
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Creativity is the driving force in Mary's life, both in her career as a stylist and as a musician. A stylist by day, Mary has been working with clients and their hair for 20 years specializing in color and cutting. Known as a great listener with an artistic eye, she is also devoted to education and continues to attend the the Eufora Advanced Training Programs.
Mary has been a performing musician for most of her life, accomplished in both the jazz and classical worlds. Check out her site and sign up for her calendar at www.marypetrich.com. |
Terri Edwards
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Terri joins the talented staff of Pluma Design with over 30 years of professional stylist experience. Within her tenure as a stylist, she has excelled with an educational approach to cut, color and fashion to ensure customers' desires are translated into beautiful results. Terri has been a salon owner for a majority of her career and understands that customer loyalty and quality work is what it takes to make a business successful. It is the love of cutting that portrays her skills. Her passions include transforming a customer beyond their personal expectations, helping students of cosmetology grow and participating in the fight against Breast Cancer to move it to the next level.
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Francine Bogran
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Francine was born in Los Angeles, California and moved to Sedona, Arizona at the age of 8 where she was raised. At a young age she portrayed an artistic style noticed by family and friends. Following her natural talents in the fashion and beauty industry she moved to Scottsdale and attended Penrose Academy, where she obtained her cosmetology license. In her pursuit to develop her skills in the beauty industry Francine traveled to Italy where she studied European techniques on both hair coloring and cutting. She has also traveled throughout the United States and trained with top educators and industry leaders. Francine has perfected her balayage and color services while holding a dual license in both California and Arizona.
Francine brings to Pluma Designs a positive attitude with a desire to maximize the potential of each client she meets. She learned at a young age the gift of finding beauty in others from within and mastered her craft as a stylist through her imagination and never losing sight of her client’s desires. In addition to cutting, styling, color, and balayage, she is certified in hair extensions, Brazilian Blowouts, and eyelash extensions. Francine spends her spare time volunteering within the community, reading Shakespeare, and playing with her 12-year-old son, Rayden, and their dog, Jelly Belly. |
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Dear Clients,
Pluma is closed and we hope to be back in the salon in May. Be safe, be well, and please call me on my cell at 602-741-5703 if you have any questions. Should you need Eufora products you can order directly at eufora.net. Register as a customer, select your product, and use the information below: SALON NAME: Pluma Designs Hair Studio SALON CODE: EUFOR264 Love, Hilda 602 741-5703 (cell) |
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Living Brave. . .Finishing Strong is the fourth book of the Living Brave series. Dr. Hilda Villaverde and Mary Beth Stern share the life journeys of 45 women, ages 7 – 95. They present these women’s lives as a progression through four quarters of life, asking those in each stage to share their evolution as they have grown, changed and progressed, not despite their challenges and successes, but because of. Each story reflects that persistence and resilience are the secrets to finishing strong. You will experience that each contributor not only observes life, but is a willing participant. I assure you that with each story, each quarter, you will be eager to go on to the next as you will most likely be reflecting on your own experiences. At the end of the book you will be glad you came.
Halie Moyer
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Halie's journey into the world of cosmetology has been anything but straight and narrow. Although art has always been her core strength, she studied business for two years at Arizona State University. As a student, she worked as a youth archery instructor, web support agent, banker, and a server. Finding herself in the customer service realm, it became clear to Halie she needed a career in directly serving others. Ultimately, she made the leap from the standard four-year institutional degree to the artistic expression of cosmetology and received her license as a hairstylist.
Prepared with an eccentric personality and vibrant soul, Halie has a creative eye for color, combined with a detailed mind, she achieves a great finished look and style. She plans to continue her education by attending technique specific classes and advanced trainings in product knowledge and aspires to becoming a master colorist and extension specialist. Working in an Education-Based salon studio assures Halie her passion for enhancing beauty in every client is accomplished with the tools and knowledge she desires. |
Product Highlight of the Month
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Eufora STYLE
Ask us about other Eufora Products too ! |
This Month's Feature
EuforaSTYLE - Sculpture Glaze
EuforaSTYLE - Illuminate Shine Mist 
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Snip Tip of the MonthEuforaSTYLE - Sculpture Glaze and Illuminate Shine Mist
"Cocktail" together Sculpture Glaze and Illuminate Shine Mist to create the Color-Lock-In-System. Sculpture Glaze delivers frizz control and light weight styling. Illuminate Shine Mist contains Squalane (cover of an olive, used for sun-block) Vitamin E and Phenyl (moisturizer used in cosmetic products to promote healing) After shampoo and conditioning treatment, towel dry hair and apply a nickel size amount of Sculpture Glaze to 2 pumps of Illuminate Shine….apple thoroughly to damp hair. Leave in and style for sun protection, body and protection from color fading. |
Product Highlight of the Month
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Eufora STYLE
Ask us about other Eufora Products too ! |
This Month's Feature
EuforaSTYLE - Thermal Defense Prep
EuforaSTYLE - Boost 
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Snip Tip of the MonthEuforaSTYLE - Thermal Defense Prep
Multi-benefit prep spray protects from damage and breakage caused from blow drying and heat styling tools. Provides thermal protection from tools up to 428°F (220°C) degrees. Detangles, adds moisture and leaves hair feeling soft, moveable and touchable with great shine. EuforaSTYLE - Boost Root Lifting Spray provides lasting volume and control at the root line. Fine and flat hair looks and feels thicker and fuller. |
Product Highlight of the Month
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Eufora STYLE
Ask us about other Eufora Products too ! |
This Month's Feature
EuforaSTYLE - Thermal Defense Prep
EuforaSTYLE - Boost 
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Snip Tip of the MonthEuforaSTYLE - Thermal Defense Prep
Multi-benefit prep spray protects from damage and breakage caused from blow drying and heat styling tools. Provides thermal protection from tools up to 428°F (220°C) degrees. Detangles, adds moisture and leaves hair feeling soft, moveable and touchable with great shine. EuforaSTYLE - Boost Root Lifting Spray provides lasting volume and control at the root line. Fine and flat hair looks and feels thicker and fuller. |
Andrea Phillips
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Andrea Phillips was born with a creative spirit into a family of hairdressers. With a mother, father, and uncle who were salon owners and stylists, it was only a matter of time before she would also develop a love of hairdressing. She graduated from Grand Canyon University with a Bachelor’s Degree in music with an emphasis on voice and theater. During her college years, she also obtained her certification in personal training and worked as a fitness instructor. After studying classical voice for ten years, she attended Toni & Guy Academy to follow in her family’s footsteps to become an exceptional and dedicated stylist. Whether she is performing on stage or behind a salon chair, she finds true fulfillment from serving others and bringing joy into their lives. Her goal as a salon professional is to utilize her creative talents and gain as much experience as possible to produce outstanding results for each client. Andrea continues to sing and live a healthy lifestyle every day while pursuing her career in cosmetology at Pluma Designs.
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Creating Lasting Beautiful Days ...
At Pluma we create lasting beautiful days in every client's life through healthy, gorgeous hair.
Not just a hair salon ... an experience !
A Perfect Partnership!
The Dr. Hilda Villaverde Hairstylist Scholarship Endowment
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|
|
Dr. Hilda Villaverde has established the first-ever endowed scholarship for hair styling students at GateWay Community College. The endowment coincides with Hilda's 50th year as a hair stylist and the scholarship will ensure that her legacy lives on for the next 50 years and more!
|
|
Serving more than 11,000 students each year on four campuses, GateWay is recognized for preparing students for some of the highest paying jobs without a four-year degree. GateWay offers more than 160 degree, certificate, trade, technical and workforce training programs, many not offered anywhere else in the state.
As one of ten colleges within the Maricopa Community Colleges district, GateWay is the HUB for apprenticeship and trade programs. GateWay graduates contribute more than $19 million a year to the local economy each year. |
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Donate Online
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Donate By Check
Maricopa Community Colleges Foundation
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We make a LIVING by what we get, but we make a LIFE by what we give. - Winston Churchill
We make a LIVING by what we get, but we make a LIFE by what we give. - Winston Churchill
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